Matcha mania: your coffee shop is the new beauty bar

Forget the latest celebrity endorsement – the hottest manicure trend is brewing, and it’s not about blueberries. It’s about matcha.

A verdant invasion

From Instagram feeds to salon floors, a deep, earthy green is dominating the Beauty landscape. We’re seeing everything from vibrant, powder-bright shades to softer, latte-inspired hues, and the source? Your local coffee shop.

Hailey Bieber, Olivia Rodrigo, and even Caleb Williams are all embracing the color, proving its widespread appeal. But the trend isn’t just a fleeting fancy; matcha, with its centuries-old roots in China and Japan, is a beverage with a rich history.

Essentially, matcha is finely ground green tea leaves, whisked into hot water for a traditional tea, or blended into milk for a creamy latte. That distinctive green color – a direct result of the tea’s high chlorophyll content – is precisely what’s capturing the attention of nail artists and Beauty enthusiasts alike. It’s a surprisingly versatile pigment, allowing for everything from a bold, solid statement to intricate micro art and playful polka dots.

Styling the shade

“You can really play with the intensity,” explains nail artist Queenie Nguyen, who recently created stunning strawberry matcha manicures. “A true matcha powder shade is incredibly striking, while a pastel latte hue offers a more subtle, sophisticated look.”

Whether you opt for a minimalist solid manicure or a complex design incorporating French tips or micro art, the possibilities are endless. It’s a refreshing shift from the usual Instagram-fueled trends, grounded in a genuinely appealing aesthetic.

If you’re curious about this burgeoning trend, Vogue’s senior Beauty & wellness editor is eager to hear your thoughts. Send an email to Beauty@vogue.com with your Beauty or wellness trend questions.