The times they are a-changin': men's makeup goes mainstream

For decades, men's makeup has been a taboo topic, cloaked in secrecy and shame. Historically, products ranging from foundation to bronzer were marketed almost exclusively to women. But times are changing, and the stigma surrounding male grooming is finally fading.

Embracing a more inclusive beauty industry

As men become more confident in their appearance and willing to invest in self-care, the lines between masculine and feminine beauty are blurring. Vogue consulted with four top celebrity makeup artists and groomers - Tasha Reiko Brown, Amy Komorowski, Emma Day, and Aika Danica Flores - to understand how men can master a low-key, everyday look that's undetectable to the naked eye.

These industry insiders, who have worked with heartthrobs like Hudson Williams, Michael B. Jordan, Drew Starkey, and Jacob Elordi, share their expert tips and favorite products to help men achieve A-list skin for any occasion.