Groom style evolved: beyond the tuxedo, a new era of wedding attire
Forget the predictable procession down the aisle in a standard suit. A quiet revolution is underway in menswear, and grooms are leading the charge, ditching tradition for self-expression—and a whole lot more personality. The days of being confined to a black tie or navy suit are fading fast, as grooms increasingly view their wedding attire as a canvas for their individual style.
The end of 'rules'? a designer's perspective
“I would almost say there are no rules,” declares Tanner Fletcher designer Fletcher Kasell, reflecting a sentiment shared by many in the industry. The modern groom, it seems, is emboldened to experiment, whether that means a subtle ruffle or a full-blown sartorial statement. The only true constraint, Kasell suggests, is the dress code you yourself establish. After all, it’s your day—and you’re the star.
But how does a groom navigate this newfound freedom? The key, according to experts, lies in balancing personality with the formality of the occasion. A black-tie affair still calls for a tuxedo, but even within that framework, there's room for nuance and modern touches—like foregoing studs for a more contemporary feel.
From classic black to bold brown: groom looks we're obsessed with
The recent wave of wedding inspiration showcases a spectrum of possibilities. Consider Kyle Robiskie’s Pasadena nuptials, where a Ralph Lauren Purple Label tuxedo was elevated with a subtly modern lack of studs. Or Owen Huelsbeck's San Ysidro Ranch wedding, where he made a bold statement in an all-brown ensemble, accessorized with a pop of gold. The looks are increasingly diverse, showcasing hues beyond the traditional black and white.
Beyond color, texture is also having a moment. Miles Johnson, a skier accustomed to looser fits, embraced the pleated designs of Issey Miyake, translating his everyday aesthetic into an elevated wedding look. Actor Johnny Link went even further, opting for a custom Tanner Fletcher ensemble featuring ruffles—a detail traditionally reserved for bridal gowns. The willingness to play with traditionally feminine elements is a defining characteristic of this new era.
Coordinated couples are also trending, as seen with Matthew and his fiancé, who both sported jackets in a similar cut, yet diverged in texture and silhouette. And for warmer weather celebrations, a light tan Italian suit, like the one worn by Mattias Grandury in Greece, is a breath of fresh air – especially when lined with a sentimental detail like his wife's silk starfish print.
Beyond the suit: customization and sentimental touches
The real magic, however, lies in the details. Kasell emphasizes the importance of fit, advising longer-torso grooms to choose flat-front pants and those with longer legs to opt for pleated options. But customization elevates attire from good to extraordinary. Think incorporating sentimental elements—buttons from a mother's wedding dress or embroidered dates—or accessorizing with a meaningful watch. “I always like something a little sentimental,” Kasell notes. “It’s really beautiful to include something that’s special and important to you.”
The modern groom isn't just choosing an outfit; he's crafting a narrative. He’s signaling his personality, celebrating his style, and ultimately, making a statement that's as unique as his love story. The shift is underway, and the rules, it seems, are being rewritten with every confidently styled step down the aisle.