Rimowa & hunza g: the summer flight essentials – and why they’re about to dominate the skies
Forget the beige carry-on. This summer, the discerning traveler – the one who understands the subtle language of luxury and effortless chic – will be sporting a Rimowa cabin bag overflowing with a carefully curated collection: think Havaianas, high-end skincare, and a decidedly discreet, IYKYK baseball cap.
Decoding the in-flight uniform of the modern jetsetter
A deep dive into the contents of the average Fashion influencer’s luggage reveals a consistent aesthetic: a curated blend of practicality and aspirational luxury. We’re talking rubber Havaianas, the notoriously expensive Row flip-flops, 111 Skin under-eye patches to combat jet lag, a buzzy read tucked into a Hudson News bag, and a Burberry x Hunza G crinkle swimsuit – the star of the show.
The collaboration that’s about to take off
The partnership between Burberry and Hunza G, long whispered about within the Fashion ecosystem, is finally materializing. It's not just a collaboration; it's a confluence of British heritage and decades of pioneering stretch crinkle fabric. Georgiana Huddart, Hunza G’s creative director, confessed to a five-year-long daydream about working with the iconic brand. “Burberry was ‘so culturally relevant’ to my formative years,” she explained, recalling Victoria Beckham, Oasis, and Kate Moss. “It spanned all those moments that defined my growing up.”
More than just swimwear: a legacy of innovation
But the synergy goes deeper than nostalgia. Hunza G, the original adopter of the crinkle fabric, brought a distinct expertise to the table. “We felt we’d be able to create something fab with both brands’ DNA: both being British, both heritage, and both category-defining brands with a focus on fabric innovation,” Huddart stated. The collection, featuring bikinis, one-piece suits, skirts, and scrunchies, is a testament to this shared vision, offering a surprisingly versatile – and undeniably chic – travel wardrobe.
The influencer factor
Rosie Huntington-Whiteley, a consistent face for both brands, was instrumental in the initial buzz. Her online posts showcasing the pieces ignited demand, proving that a celebrity endorsement can be more than just a marketing ploy; it’s a genuine reflection of style. Simone Ashley, seen sporting the collection in Burberry's latest campaign, is now joining the roster of brand ambassadors.
A practical wardrobe – with a touch of british glamour
Huddart herself plans to pack the Tyler bikini and the Devyn swim skirt/tube top for her own summer holidays. “It can be worn as a boob tube or a miniskirt,” she noted, “I like the versatility. It offers a bit more coverage if you want to wear it as a skirt, but it actually looks great with jeans—I can see a lot of people doing that.” Beyond swimwear, her luggage includes black Ray-Bans, a silk slip dress, satin trousers, and a Burberry tote – a uniform of understated elegance perfected over years of travel. Ultimately, her dream destination remains simple: “Anywhere near the sea with my family.”