Sustainability teams struggle under ai's false promise

Sustainability teams are drowning in data, forced to spend more time on reporting and compliance than driving actual change. The allure of AI as a solution is understandable, but experts warn that its true impact remains undefined.

Sustainability's ai conundrum

From reporting to responsible sourcing, the workload for these teams is massive. Even at multi-million-dollar brands, a handful of people often carry the burden, their days filled with spreadsheets rather than strategy.

Annie Agle, vice president of impact and sustainability at Cotopaxi, acknowledges the benefits: