Vogue hunts america's next style stars—no, seriously.
Forget the runway; Vogue is hitting the streets. The Fashion bible has launched “American Style x Vogue,” a nationwide open casting call seeking the most compelling young American style innovators—and they want you to apply.
A coast-to-coast search for unconventional cool
This isn’t your typical model search. Vogue, in partnership with writer Biz Sherbert, isn't looking for manufactured perfection. They’re after authenticity, individual expression, and the kind of effortless style that speaks volumes. The initiative, accessible exclusively through the Vogue app, aims to spotlight the diverse faces shaping American Fashion from every corner of the country.
The application window, running from March 25 through April 1, is open to U.S. residents aged 18 to 30. Applicants are required to submit a few simple elements: a photo, a short video, and a questionnaire detailing their personal style philosophy. There’s no fee to enter – a deliberate move, Vogue emphasizes, to ensure accessibility. But don’t mistake simplicity for a lack of rigor; the competition will be fierce.
Finalists will be featured in a dedicated editorial on Vogue.com, and the submitted photos and videos may also be utilized across Vogue’s social media platforms. But the real prize? Having your unique vision validated by one of the world’s most influential Fashion authorities.
A few guidelines for those hoping to impress: Prioritize high-quality, well-lit images with clean backgrounds that allow your individual style to shine. Outdoor settings are encouraged, but avoid filters and distracting graphics. And while selfies are permissible, a photo taken by a friend or a self-timer offers a more polished aesthetic. The key is to present a current, honest representation of your personal style—nothing contrived or overly staged.
The move signals a shift, perhaps, away from the often-rigid dictates of traditional Fashion and towards a more inclusive, democratized vision. Vogue isn't just looking for beautiful faces; they’re seeking a narrative—a story told through clothing, attitude, and an undeniable sense of self. Download the Vogue app now and stake your claim in the evolving landscape of American style.