Wedding trends beyond the ballgown: a new era of cool-girl bridal
Forget princess gowns and miles of tulle. This summer, the bridal landscape is undergoing a serious refresh, fueled by a desire for something decidedly more…cool.
A shift towards effortless style
The peak of wedding season is upon us, and brands once considered far outside the bridal sphere are injecting their own distinct aesthetics into the occasion wear conversation. Designers are trading the traditional fairytale for a contemporary, almost nonchalant approach – a welcome change for brides and guests alike.
From the architectural silhouettes of Wiederhoeft to the playful, rebellious designs of Batsheva, and the effortlessly chic accessories of Sandy Liang and Simone Rocha, a wave of ‘cool-girl’ bridal brands is redefining what it means to say ‘I do.’ It’s about prioritizing individuality and a rejection of overly-formal expectations.
Tanner Fletcher is leading the charge with gender-fluid sets, while Heirlome champions artisan craftsmanship and delicate details. Even established names like Khaite and Fforme are offering understated luxury, proving that bridal can be both sophisticated and refreshingly modern.
Standout designers to know
Here’s a curated selection of 20 designers pushing the boundaries of bridal – brands that offer something truly unique and a departure from the conventional.
Colleen allen
This New York-based designer is a rising star, known for her meticulous tailoring and unexpected details. Her collections seamlessly blend vintage inspiration with contemporary sensibilities, offering pieces that are both timeless and undeniably stylish. Think silk-duchesse coats and impeccably crafted trousers – the kind of investment pieces you’ll wear long after the wedding day. Save to wishlist at Net-a-Porter and Moda Operandi.
Róhe
Founded by a newly married couple, Róhe embodies a minimalist aesthetic with sculptural pieces and a focus on quality. Their debut bridal collection offers a refined, almost sculptural take on traditional bridalwear. Consider their draped satin dresses and statement hats – pieces that speak to a bride who values understated elegance. Save to wishlist at Rohe.
Heirlome
This New York label prides itself on collaboration with artisans, resulting in exquisitely crafted pieces with a romantic, handcrafted feel. Their Josephine lace-trimmed dress is a prime example of their dedication to quality and detail, perfect for a seaside ceremony. Save to wishlist at Net-a-Porter and Bloomingdale’s.
Fforme
Minimalism meets architectural precision at Fforme. Their pieces, like the Salomi mini dress and Mena straight skirt, are designed for the bride who seeks a refined, luxurious look without overt embellishment. These are investments, not fleeting trends. Save to wishlist at Moda Operandi and Bloomingdale’s.
Sandy liang
Sandy Liang’s signature brand brings a dose of downtown cool to the bridal world. Her collections are filled with puff sleeves, taffeta, and playful accessories – a perfect blend of romance and city style. Expect bows, ribbons, and a touch of irreverence. Save to wishlist at Nordstrom.
Batsheva
Batsheva Hay’s first bridal collection is a whimsical celebration of feminine eccentricity. Pieces like her veil headbands and flowing gowns are a refreshing departure from traditional bridalwear – a perfect choice for a bride who wants to make a statement. Save to wishlist at Batsheva.
Vivienne westwood
The undisputed queen of cool-girl bridal, Vivienne Westwood continues to inspire with her curve-emphasizing shapes and romantic draping. From dramatic floor-sweeping gowns to playful mini dresses, Westwood offers a timeless style that transcends trends. Save to wishlist at Net-a-Porter.
Danielle frankel
Known for her ethereal creations, Danielle Frankel’s designs are favored by celebrities and fashion insiders alike. Her latest collection offers a range of stunning gowns and accessories, perfect for the modern bride who appreciates artistry and detail. Save to wishlist at Net-a-Porter.
Talia byre
London-based Talia Byre is redefining bridal with her unexpected silhouettes and playful accessories – think beanie veils and oversized bows. Her collections are a celebration of individuality and a departure from traditional bridal norms. Save to wishlist at Talia Byre.
Chopova lowena
Chopova Lowena’s signature folkloric aesthetic brings a touch of bohemian charm to the bridal world. Their embroidered skirts and statement accessories are perfect for a bride who wants to make a unique statement. Save to wishlist at Chopova Lowena.
Cecilie bahnsen
Copenhagen-based Cecilie Bahnsen's debut made-to-order service offers a curated selection of bridal gowns and accessories, perfect for the modern bride who values quality and craftsmanship. Save to wishlist at Net-a-Porter.
Bode
Emily Adams Bode’s signature home-spun aesthetic translates beautifully to bridalwear, offering a unique and memorable look for the bride who values individuality. Save to wishlist at Bode.
Simone rocha
Simone Rocha's signature maximalist aesthetic adds a touch of drama and romance to the bridal world, with embellished minidresses and playful accessories. Save to wishlist at MyTheresa.
One/of
Patricia Voto’s One/Of brand champions sustainable design, using upcycled fabrics to create unique and stunning bridal gowns. Save to wishlist at Over the Moon.
Shushu/tong
Shanghai-based Shushu/Tong offers a playful and feminine take on bridalwear, with embellished mini dresses and statement accessories. Save to wishlist at MyTheresa.
The key takeaway? Forget the pressure to conform. This season, it’s all about embracing your personal style and choosing a bridal look that truly reflects you.