Coffee gets a serious upgrade: collagen craze fuels wellness rituals
Forget your morning caffeine jolt – the new ritual is all about nutrient delivery. Coffee is transforming into a powerhouse of supplements, thanks to a surging obsession with collagen.
The rise of collagen coffee: a trend that’s not going away
Consumers are increasingly turning to collagen creamer and coffee blends, driven by a desire for convenience and a host of potential Health benefits. According to Spate, Google and TikTok searches for collagen have skyrocketed, with collagen up a staggering 76.3% year-over-year, while caffeine searches jumped a massive 645.7K in the functional beverage space. It’s a clear signal: people are actively seeking ways to boost their intake of this crucial protein.
“Collagen coffee and creamers make getting adequate collagen intake to be more seamless, delicious, and easy than it’s ever been before,” explains Olive Kim, founder of Clöud Café. “Modern consumers want convenience when it comes to adding supplements to their regimen. Because coffee and tea is already a part of many people’s daily routines, adding collagen, which has so many major benefits, in a coffee or creamer format makes it a total no-brainer.”
The best collagen coffee creamers on the market
From Vital Proteins to Golde and Primal Kitchen, a range of options are vying for a spot in your morning cup. Here’s a breakdown of some top contenders:
Vital Proteins Collagen Creamer ($31): Praised for its high collagen content (10g per serving) and minimal sugar.
Clöud Café Collagen Infused Matcha Latte Powder ($20): Combines marine collagen with the earthy flavors of matcha for a beauty-boosting boost.
Golde Collagen Boost Vegan Creamer ($33): A plant-based option packed with hyaluronic acid and biotin, supporting skin and hair Health.
Primal Kitchen Hazelnut Collagen Creamer Powder ($24): A keto-friendly choice with 11g of collagen per scoop and a rich hazelnut flavor.
The Collagen Iced Coffee Collagen Meal Replacement ($52): A complete coffee beverage including coffee, whey protein, prebiotic fiber, and vitamins.
Atlas+ Latte Mushroom Coffee Superblend ($40): Offers a caffeine-conscious alternative with lion’s mane and reishi mushrooms for enhanced focus and immunity.
Celebrities like Victoria Beckham and Jennifer Aniston are already embracing this trend – Aniston famously mixes Vital Proteins into her morning brew. Even Cindy Crawford has made collagen coffee a central part of her TikTok-viral two-hour morning routine. But does this trend translate to real results? Registered dietician Amy Shapiro MS, RD, suggests that the research is “more promising” than initially believed. Studies indicate modest improvements in skin elasticity, joint pain reduction, and potential bone density support – though results are gradual and dependent on consistent dosage.
“So, while we’re seeing measurable effects, it’s really about consistency and subtle changes not overnight transformations,” Shapiro adds. “Collagen isn’t the best-tasting, so make sure there aren’t unnecessary additives or loads of added sugar for improved taste. Consumers are still looking for good taste and that enjoyability factor—at the end of the day, if you’re not going to enjoy the product, then you’re not going to commit to including it in your daily routine.”
Ultimately, collagen coffee represents a convenient and increasingly popular way to incorporate this beneficial protein into your daily routine. It’s a small, but potentially impactful, step towards a more radiant and resilient you.