Bella hadid's new scent, jasmine blues, blooms with her arab heritage

Bella Hadid's latest fragrance, Jasmine Blues, is a deeply personal ode to her Palestinian roots and the jasmine-scented memories of her childhood.

A scent born from cultural identity

The model, who was born in Washington D.C. but spent part of her youth in Homs, Syria, where jasmine vines bloomed in parks and gardens, has created a limited-edition scent that blends the heady white flower with rose, eucalyptus, and musk.

'My father is an incredible architect, but part of what he's good at is building the entire environment,' Hadid explains. 'Growing up, we had a garden with these beautiful antique benches. At the end of winter, just like where we are now, jasmine would bloom there. The scent always reminds me of everybody in my family being around for these big meals.'

That memory is what inspired Jasmine Blues, a scent Hadid describes as 'intimate' and 'culturally resonant' for anyone from the Arab diaspora. In Palestine, jasmine is a symbol of purity, beauty, and cultural identity.

'The world is going through so much chaos right now, and you really have to stand by the people you love and your community,' Hadid reflects. 'Jasmine reminds me of those roots and that community.'

Jasmine Blues debuted at the Vanity Fair Oscars party last week, where Hadid wore it and received compliments on the scent from attendees.

With Jasmine Blues, Hadid aims to share a piece of her heritage with the world. 'I kept getting compliments. People were stopping me to tell me I smelled good!' she exclaims.