Ace your look: the tennis brands redefining court style
Forget the days of drab whites and functional fabrics. The tennis court is now a runway, and the brands leading the charge are blurring the lines between performance and high fashion. From heritage icons to rising stars, here's a curated guide to securing a wardrobe that’s both game-ready and undeniably chic.
The enduring appeal of classic court style
Labels like Lacoste, practically synonymous with tennis thanks to René Lacoste’s invention of the polo shirt in 1933, remain essential. Catherine Spindler, Lacoste’s chief brand officer, notes that these “sport-influenced pieces are worn in a professional environment as well as for evenings out,” underscoring the timeless appeal of their designs. Wilson, with its long-standing presence at the U.S. Open since 1979—a tradition maintained to this day—offers a blend of retro details and modern silhouettes, proving that heritage doesn't preclude innovation.
But the current surge in tennis-inspired fashion extends far beyond these established names. The sport’s inherent elegance, previously understated, is now being amplified by a wave of designers eager to claim their stake on the court.
Beyond the baseline: activewear's court conversion
The influence isn’t one-way. Activewear brands, previously confined to the gym, are now delivering pieces that translate seamlessly to any environment. Lululemon, Alo Yoga, and Nike are proving that performance fabrics and refined aesthetics aren’t mutually exclusive. Nike’s Dri-Fit technology, for example, addresses the practical needs of high-impact play while maintaining a sleek, modern design. It’s a shift that reflects a broader cultural trend: a desire for versatility and effortless style.
Designer aces and celebrity endorsements
Fashion’s love affair with tennis has been playing out on the world stage. Recent tournaments have showcased collections from Khaite, Ralph Lauren, and Pucci—a testament to the sport’s growing cultural cachet. Bottega Veneta's choice of a tennis star as its first brand ambassador under Louise Trotter further solidified this trend. Even Naomi Osaka’s return to Indian Wells was punctuated by custom creations from the Filipino-American designer Chris Habana, including a striking chainmail skirt—a bold statement that signaled a new era of on-court expression.
Key brands to know: a court-ready compendium
Tory Sport offers a winning combination of high-performance fabrics and a preppy aesthetic, with its signature tennis totes consistently selling out. Adidas balances athletic functionality with street style, offering everything from pleated skirts to classic collared dresses. L’Etoile Sport, founded by Yesim Philip, elevates the game with feminine details and a focus on craftsmanship. Recreational Habits champions inclusivity, creating a welcoming space for players of all backgrounds, while Varley brings a London-to-Los Angeles design sensibility to its sleek and straightforward pieces.
Vuori, known for its coastal California vibe, delivers comfort and sustainability alongside performance. Staud’s recent foray into sportswear offers modern activewear essentials, and Splits59 blends retro inspiration with contemporary design. Finally, Gucci delivers luxury with a retro twist.
The numbers speak for themselves: searches for “tennis outfits” have surged this year, indicating a growing consumer appetite for court-inspired style. Whether you're a seasoned player or a casual enthusiast, investing in key pieces from these brands is a strategy for staying ahead of the game—and looking impeccable while doing it.