Beyond saint-tropez: unveiling the untouched riviera charm of var
The relentless pursuit of the French Riviera’s glamour has long pushed the classic heartland west, transforming it into a congested, overpriced destination. But a compelling alternative awaits in the Var region – a stretch of coast where the spirit of the Riviera remains vibrantly intact, offering a genuinely indulgent escape.
Discovering var: a counterpoint to the riviera’s machine
Forget the meticulously planned tourist circuits of Nice, Cannes, and Antibes. The Var coast operates on a different rhythm, a slower, more authentic pace. It’s a landscape deliberately resistant to the glitz and superficiality that dominate the east, lacking the manufactured spectacle of Monaco or the frenetic energy of the Cannes Film Festival.
A nature lover’s paradise
Instead, the Var explodes with unspoiled beauty – from the protected Port-Cros National Park, with its rust-red cliffs and crystalline waters, to the dramatic Estérel massif and the tranquil Maures. The Îles d’Or shimmer offshore, a testament to the region’s commitment to preservation. Vineyards cascade down to the coast, producing wines of exceptional quality, often overlooked in the shadow of their more famous counterparts.
A growing scene, a quiet confidence
A new wave of design-forward hotels, like Zannier Île de Bendor, is injecting a contemporary sensibility into the region, alongside charming seaside villages and a burgeoning art and culture scene. And, crucially, the Var enjoys a year-round climate noticeably warmer and sunnier than its eastern neighbours, a subtle but significant advantage.
Highlights of the var coast
Don’t miss a drive along the Sentier du Littoral, a coastal path offering breathtaking views. Explore Sanary-sur-Mer, a historic harbor town with a fascinating scuba diving heritage – the birthplace of Jacques Cousteau. A Wednesday visit to the weekly market is a must, immersing yourself in the region’s culinary bounty.
Island escapes and provençal delights
A short ferry ride takes you to Porquerolles, one of the Îles d’Or, a car-free paradise perfect for biking and exploring. Delve into the estate of Château Malherbe, a biodynamic winery producing distinctive rosé wines, or discover the botanical wonders of Domaine du Rayol. Finally, consider a day trip to Bormes-les-Mimosas, a charming hilltop village draped in mimosa blossoms.
A closing note
The Var coast isn’t about chasing the spotlight; it’s about savoring a richer, more rewarding experience – a reminder that sometimes, the greatest treasures are found just beyond the well-trodden path. It’s a place where Riviera life unfolds with a genuine warmth, a quiet indulgence that speaks volumes.